Hello Friends and Colleagues,
I never thought the day would come when I would be writing this, but here it goes: May 3rd will be my last day at Palio+Ignite. Those who know me know that making this decision is incredibly difficult on many levels.
It's been 12 years since my partners and I decided to "start something" and create Ignite Health. We had no clients, no revenue, and no office. I was in charge of "Technology" -- which meant stringing a phone line to a computer in my partner's living room and setting up an AOL account (email@example.com). I think we never got his phone line working again.
Since then, much has changed. We grew up, grew big, got bought, went public, went private, went through many, many changes. During this journey we created an industry-changing agency brand, launched hundreds of life-saving products, changed the game for digital health, and unleashed into the world a spectacular array of talent that has gone on to create a wealth of new companies, including Sentient, Awaken, QooQoo, Ego Factory, Square1, PicFari, Definitive, and many more. I couldn't be more proud of the talented people that have lived and thrived under the Ignite banner, and all the amazing things they have gone on to do. Similarly, I couldn't be more proud of the people that are here today, at the newly-formed entity Palio+Ignite.
But for me, something has changed -- and it's not my passion for digital health, the belief in this company, or my love for all of you. What has changed is that I have actually created something I love even more than Ignite: my beautiful daughter, Isabella. And while loving your work and your family are not mutually exclusive, time spent on one is not spent on the other. And right now I am at a point in my life where I think it's more important for me to spend more time and focus on my family. Three weeks ago I missed her first step, and it broke my heart. And although it's impossible to be there every second of every day and see all her "firsts", I have made myself a promise that I will do my best to not miss her "next".
While this is goodbye for now, it's not goodbye forever. Like I said, I am passionate about this agency and this industry, so I would love the opportunity to find ways we can still work together in the future. To that end, Mike and I are discussing setting up some kind of agreement where I can continue to help with Labs, new business, Golden Tickets, etc. In the meantime, we are working on a transition strategy that will involve putting the ridiculously-talented AJ Triano at the helm of labs. I assure you, Palio+Ignite could not be in better hands. More to come on this as well.
Feel free to come say hi/goodbye while I am still around. While I am sad to leave, I am excited about where Palio+Ignite is going and the great things it will do. Most importantly, I will be forever grateful to all of you -- for all that you've done for this company, and all you will do to keep the magic we collectively created alive. And of course, thank you for the many wonderful memories. You will always be in my heart.
Truly and Sincerely,